Play to win: with our new 3D virtual game the highest scoring supply chain hero is in with a chance to win a bike. Play game

Play the Beer Game

Beat the Bullwhip Effect with our supply chain simulation

Understand the Bullwhip effect with our online Beer Game

What is the Bullwhip Effect, and why is it costing you money?
The Bullwhip Effect is all about excess inventory and lost sales opportunities. Our free online version of the Skill Dynamics Beer Game helps you to gain deep insights into the Bullwhip Effect, so that you can prevent stockouts and excess inventory in real life. And all within a safe, replaceable and free simulation.

How to play the Beer Game

Our supply chain Beer Game is a virtual simulation. It’s similar to a game developed by MIT Professor Jay Forrester
in the 1960s to illustrate the dynamics of supply chains.

Beer game online

How many people can play the beer game?

There are four layers – the beer retailer, the wholesaler. the distributor and the manufacturer. It lasts an hour at most and simulates up to a year in the beer-distribution supply chain.

In this version of the game, you take part as a single player in the role of Distributor. The other roles will be played by AI bots.

Supply chain simulation

How does the Beer Game work?

Each week, the retailer places a beer order with the wholesaler. They do the same with the distributor and the distributor with the manufacturer.

Whatever your role, you must avoid running out of stock, while keeping inventory costs down and bringing the supply chain to equilibrium as quickly as possible.

Beer game supply chain

Achieving equilibrium

You achieve equilibrium when each player reaches the target stock level and orders the same amount of beer each week for four consecutive weeks.

Try our other supply chain game

Try beating the Bullwhip Effect

The Beer Game was developed in the 1960s, but the term Bullwhip Effect was coined by Procter and Gamble in 1990.

They noticed that orders for diapers from distributors and wholesalers fluctuated significantly, even though demand for diapers hardly changed. You’ll experience something similar playing the Beer Game.

Can you beat the Beer Game?